MY WORK
PACKAGING DESIGN | BRANDING | DIGITAL MARKETING
WORKING FOR NEW DIRECTIONS AUSTRALIA, I DESIGNED THE PACKAGING, MARKETING, AND DIGITAL CAMPAIGN FOR TWO HIGH-PERFORMANCE SKINCARE SERUMS, VITAMIN C 15 AND NIACINAMIDE 10, UNDER THE BRAND COMPLEX. THE VISION WAS TO CREATE A BRIGHT, CLINICAL RANGE WITH DISTINCT COLOURS TO CLEARLY COMMUNICATE PRODUCT FUNCTION. THE WORK EXTENDED BEYOND PACKAGING INTO A FULL DIGITAL ROLLOUT, INCLUDING SOCIAL MEDIA ASSETS, EDM DESIGN AND COPY, AND CAMPAIGN VISUALS, RESULTING IN A COHESIVE, MODERN SKINCARE LAUNCH THAT FEELS BOTH CREDIBLE AND VISUALLY COMPELLING.