CASE STUDIES
PACKAGING | BRANDING
WHILE WORKING FOR NEW DIRECTIONS AUSTRALIA, I DEVELOPED THE COHESIVE BRAND, HEMP, WHICH INCLUDES A CUSTOM LOGO AND PACKAGING DESIGN FOR BOTH A TUBE AND A BOTTLE. THE FINAL OUTCOME BALANCES A CLEAN, EARTHY AESTHETIC WITH MODERN APPEAL, ALIGNING WITH THE TARGET MARKET CHOSEN FOR THE PRODUCTS.
USING STRONG BOLD TYPOGRAPHY AND CONTRASTING GREENS, THE HEMP BRAND CAME TO LIFE WITH A STRIKING AND DISTINCT STYLE. THE DESIGN APPROACH FORCES CONSUMERS TO ENGAGE WITH THE PRODUCT.