MY WORK
BRANDING
THIS IS DESIGNER BRIEFS CHALLENGE FROM @DESIGNERBRIEFS
BRIEF: A SCANDINAVIAN FURNITURE BRAND CONCEPT CALLED EKEN. THE GOAL WAS TO EXPLORE A MODERN, NATURAL, AND MINIMAL DESIGN DIRECTION INSPIRED BY OAK AND SCANDINAVIAN CRAFTSMANSHIP. MY TASK WAS TO CREATE A COHESIVE BRAND IDENTITY AND LOOKBOOK DESIGN THAT REFLECTS SIMPLICITY, FUNCTIONALITY, AND TIMELESS STYLE.