CASE STUDIES
PACKAGING | BRANDING
JAM PROJECT WAS A UNIQUE FLAVOUR RANGE DESIGNED FOR OZ-ELIQUID. MARKET RESEARCH INDICATED SWEETER FLAVOURS WERE SOUGHT AFTER, SO WE DECIDED TO CREATE A JAM RANGE. I CREATED FOUR CUSTOM ILLUSTRATIONS OF THE JAM-MAKING PROCESS, ONE FOR EACH FLAVOUR. THE LOGO WAS DESIGNED TO BE USED ALONGSIDE A SECONDARY LOGO FOR COLLATERAL AND MERCHANDISE.